By Jeff Smelser, and independent Blogging Outreach Specialist for Dentists When a patient walks into your practice, there is a relationship of trust that must be in place. Not only trust in how you address their teeth, but also, they
Finding New Dental Patients with Facebook Ads
By Jula Pereira Compared to all the marketing options available for dental professionals today, Facebook ads are one of the most cost-effective ways for dentists to advertise their practice. Since Facebook is able to identify a user’s specific interests and
The Benefits of In-Office Teeth Whitening
When a patient presents for teeth whitening, they may have questions about some of the differences between home whitening kits and professional interventions. They’ve come to you for your input on how to give them back their award winning smiles!
4 Unique Techniques Dentists and Hygienists Can Use Every Day
By Rachelle Wilber Although our teeth require regular dental care and oral hygiene, many patients experience discomfort and anxiety when it is time to see the dentists. Some people avoid going to a dental clinic altogether because they imagine that
The Essentials of Using Dental Sterilizers
By Ashley Kinsela Dental sterilizers, or autoclaves, are used in dentistry to sterilize dental equipment and instruments. The aim of such devices is to provide clean and sterile equipment that dental practitioners can employ to their benefit on a daily
Building trust in a new patient who presents for whitening
By Jeff Smelser, an independent blogging outreach specialist for dentists. It happens all the time. A new patient presents to your office with yellowing teeth, confused because he or she brushes daily, doesn’t smoke, and doesn’t drink coffee. Unfortunately, what they’ve
New Trends About Laser Dentistry
The use of lasers in general and specialized dentistry has been around for decades. With dental technology advancing, new practices and new technology are in the process of being adopted into general and specialized procedures. This advance of dental technologies
Dental Care for Individuals With Down Syndrome
By Dr. Normand Bach As a dentist, you encounter individuals from all walks of life on a daily basis. When it comes to treating patients with Down syndrome, however, are there any special practices or protocols to follow during care?
Digital Impression Systems
By Dr. Melissa Scaggs The new trend in dental technology that has proven in recent years to be on the market to stay is that of digital acquisition technology. The earliest precursor to this tech in terms of function was
5 Myths Dental practices make with Digital Marketing
By Eliana Trabelsie When I first started my journey with dental digital marketing career, I was bombarded with a painful amount of information that sent me in all different directions and many sleepless nights trying to figure it all out.